It’s easy to view the MacBook Neo cynically as a sign that Apple is running out of ideas. But given how many PC options there are between $500 and $1,000, it simply makes sense for Apple to offer something in that range. The company experimented with a low-cost offering by selling the the older M1 MacBook Air at Walmart for $700 in 2024, which later went down to $650 last year. The only question now is how long Apple can maintain its prices, as the AI-induced RAM shortage will likely lead to some increases this year. HP claims RAM now accounts for a third of its PC costs, double the amount from last year.
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